our mission

… But maybe you are, too?

Tell us if this sounds familiar: You’re a spiritual seeker whose superpower is self-love. With a tarot deck spread on your desk and a crystal soaking up the sunshine on your windowsill, you believe in magic, miracles and supporting others to shine and succeed.

Your mission in life is simple: To do good and feel good doing it.

But, sometimes, - like all humans! – your self-love strays away; wandering off into the woods and leaving you to battle your daily struggles alone.

From falling asleep spinning stressful stories about the deadlines and demands awaiting you, to waking up worrying how you’re going to fit some much-needed self-care into your schedule, you’ve unconsciously shifted from peaceful presence to pressure-packed panic as you rush to be, do and have all the things.

It’s a conundrum. And we have the cure: Intention.

Here at INTENDIES, we believe intention is everything.

Energy flows where intention goes. This is why we’re all about alchemizing the moments where you can make the most magic.

Starting with sunrise (and extending to all your undie-swapping moments in between).

As the dawn yawns, we’re here to shift your morning sprint into a precious pause that supports you in setting positive intentions for your day, life and dreams as you slide on your (empowering, ethical, organic and luxuriously soft) INTENDIES undies.

Less rush; more ritual.